I've decided to write a periodic series about bad prospecting letters. Every … [Read more...]
Author: David Brock
"Dear Occupant Or Current Resident...." More Horrible Prospecting
Finding Time For The Decisionmakers Posted on October, 2014
I wrote, Finding The Decisionmaker, discussing the consensus buying process and … [Read more...]
Finding The Decisionmaker Posted on October, 2014
We want to focus our sales strategies on the Decision-maker. Some have referred … [Read more...]
"I Have To Speak To You In Bullet Points......." Posted on October, 2014
Understanding our customers' behavioral styles is critical to our effectiveness … [Read more...]
Why, How, Who, When, And What Posted on October, 2014
There's a huge difference between what our customers go through to buy and what … [Read more...]
Dreamforce By The Numbers Posted on October, 2014
Dreamforce is an incredible event. In addition to being probably the largest … [Read more...]
The Complete Sales Professional Posted on October, 2014
Dreamforce is coming up next week. As a result, I've been inundated with … [Read more...]
The Manager's Real Job Isn't Making The Number Posted on October, 2014
I wrote "Sales Managers Only Have One Real Goal." It stimulated a lot of … [Read more...]
Sales Managers Only Have One Real Goal! Posted on October, 2014
There's a lot of stuff written about what sales managers have to do and their … [Read more...]
Just Stop Wasting Time On Those Reports! Posted on October, 2014
We all spend a lot of time reporting. Someone higher on the food chain is … [Read more...]
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