This post is the eleventh post in my series on Sensemaking. The previous posts … [Read more...]
Author: David Brock
Sensemaking: Sensemaking Within Our Own Organizations
Sensemaking, Time Changes Everything Posted on June, 2019
This post is the tenth post in my series on Sensemaking. Like the previous two … [Read more...]
Sensemaking: Selling To A Hierarchy Of Challenges Posted on June, 2019
This post is the ninth post in my series on Sensemaking. Like the eighth post, … [Read more...]
Sensemaking: Putting It All Together In Selling To Our Customers Posted on June, 2019
This post is the eighth post in my series on Sensemaking. I think this is where … [Read more...]
On Sales/Marketing Friction Posted on June, 2019
We misunderstand the concept of friction in sales and marketing. At least we … [Read more...]
Sensemaking, Selling To Customers In The Chaotic Domain Posted on June, 2019
This post is the seventh in my series on Sensemaking. It's been a long and very … [Read more...]
Replacing The Sales Funnel With The Sales Flywheel Posted on June, 2019
Recently, I reread an article by Brian Halligan, Replacing The Sales Funnel With … [Read more...]
Sensemaking, Selling To Customers In The Complex Domain Posted on June, 2019
This post is the sixth in my series on Sensemaking. For links to the other … [Read more...]
Marketing Success, It's All About The "Open?" Posted on June, 2019
Over the past couple of days I've had an "interesting" exchange with a … [Read more...]
Sensemaking, Selling To Customers In The Complicated Quadrant Posted on June, 2019
This post is the fifth in my series on Sensemaking. For links to the other … [Read more...]
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