Partners in EXCELLENCE - Making a Difference
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
How we define a problem inevitably constrains our solutions to the problem. That’s why it’s so important to think about the problem we are trying to solve and defining it in a way that enables us to solve the problem in a meaningful way. As we address the issue, “How do we drive sales, how do we grow our business, how do we achieve our numbers,” depending on how we frame the issues/problems around revenue growth, we could be seriously constraining the solutions that are available to solve the problem. Most organizations frame the issue around, “What we sell.” Inevitably, […]
Read MoreI’m constantly amazed at the “sameness” of the majority of the prospecting I see. We inundate our prospects and customers with emails, social media outreaches, and phone calls that are virtually indistinguishable from those sent by everyone else. We blanket our prospects with one outreach after another. In most, we are pitching our products or our companies. We send the same, un-personalized emails, to 1000’s of targets. We follow them with calls, again focusing on our interests, not the customers.’ We set our email systems to automatically cycle follow ups, usually something as unique as, “did you see my original […]
Read MoreOver the past several months, I’ve been on a bit of a rampage on sales and marketing automation tools. Some of my friends in those companies might be thinking, “What’s gotten into you Dave? Why are you turning your back on us?” Others of you may think I’m from the stone ages, and should just crawl back into some cave and be quiet. In reality, I’m an advocate for leveraging tools and technology where we can achieve great gains in productivity, effectiveness, and customer engagement. In the hands of great sales people, these tools have the potential of amplifying top sales […]
Read More