Partners in EXCELLENCE - Making a Difference
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Are you a Front Line Sales Manager? Do you still have a personal territory with a quota for that territory? In the past couple of weeks, I’ve gotten into a number of discussions about this topic. Unfortunately, too many managers are in this position–it’s untenable. Think for a moment, each of these jobs are very different. The job of a high performing sales person, an individual contributor requires focus and full time dedication. Likewise, the job of a front line sales manager requires focus and full-time dedication. Given this, how do we think a person can be successful doing both […]
Read MoreAccount Based Everything, including Account Based Marketing and Account Based Selling is all the rage. Sometimes, however, I think we make all of this a little more complicated than necessary. Most of what we do in territory development and management applies to what we do in ABE. We just have the ability to focus, personalize, and leverage an incumbent position. The most fundamental aspect of ABE is that it provides a structured approach to prospecting. In our accounts, just as in our territories, mindset matters. We have to approach ABE with the mindset that “It’s our God given right to […]
Read MoreI recently wrote, “The Sales Manager’s Job Is Different,” addressing the impact of making the wrong decisions in selecting Front Line Sales Managers (FLSM). Too often, the “easy” solution is to take our very best sales people, promoting them into FLSM roles. Usually the results are devastating, they may be great sales people, but they don’t recognize the FLSM job is different. One of the primary reasons people do this is because they think it’s easier and faster to take someone internally, moving them into the leadership role. After all, that individual already knows our company, our products, our customers. […]
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