Partners in EXCELLENCE - Making a Difference
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
I am fuming at one of the most amazingly naive posts about “the Death Of Sales.” Ironically it’s written by a sales leader at one of the leading Marketing and Sales Automation company. Even more ironically, the call to action at the end of his post is to recruit partners to sell his company’s products. And his products are focused on helping sales people become more effective! WTF!!!! He starts his article with the sentence, “Sales people are not necessary….” He claiming that it’s easy to claim that “relationships are the cornerstone of every sale,” and “there is no replacement […]
Read MoreI just read an article, one sentence struck me, “Value is created when you enable the customer to take the actions you want them to take.” To tell you the truth, that statement bothers me, but it in reflecting, I thought there is a variant to that statement: Value is created when we enable the customer to take the actions they need to take! What’s the difference between the two sentences? It’s really a matter of perspective. The first focuses primarily on us, getting the outcomes we want. Clearly, the actions we want the customer to take is to buy […]
Read MoreAs usual with these pieces, there are several items I haven’t found the opportunity to include in normal blog posts, so this is where I can provide a number of short discussions about things capturing my interest and which may capture yours. Charity Water: Every year, I start a campaign for Charity Water in December, it runs through the end of March. This year’s campaign is another record breaker. My goal is to reach $10K in this campaign (making the collective total for campaigns over $50K). I have a stretch goal of $15K. At this writing, we’re at $6,115, […]
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