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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
On SOPA And PIPA
I’m taking a bit of a departure from some of the “rules” I have established for myself and this blog. One thing I have avoided is taking political positions, using this blog as a bully pulpit for those types of things—though I use it as a bully pulpit for a lot of other stuff. In this post, I have no intent of taking a political position, but there are some important pieces of legislation that impact virtually every business and organization for which the Web is a part of their strategies. I think it’s important for people to understand these […]
I Thought I Had Solved World Hunger
Not long ago, my wife had to be away from home for a week. It happened to be a week that I wasn’t traveling so, I had to fend for myself on meals. The first day, I struggled with what to do. The easy answer was to go to a restaurant. But I spend too much time on the road in restaurants. I considered take out, but that seemed to be a variation on the same theme. Then I discovered something amazing—and it was less than a half mile from our house. It was this thing called a grocery store. […]
Pay For Performance
Over the past few months, I’ve been involved in a lot of discussions on sales compensation. Last quarter, the conversations focused on commission and bonus plans people were looking to put in place for this year. Last week and this week, I’m involved in a lot of discussions about people being disappointed in the bonuses they received or didn’t receive for last year, how to manage the issues and so forth. We talk about pay for performance all the time. Everyone likes pay for performance when there are great years. When we’ve blown out the numbers or overachieved our goals, […]
Do You Have The Pieces-Parts Or A Working System?
Take a look at the two pictures below (courtesy of RapidRepair.com). In one sense they are exactly the same. Both are pictures of the Apple iPhone 4s. One shows the iPhone as a set of parts and pieces. The other shows an assembled iPhone 4S. You know the next question, “What’t the difference between those pictures?” The obvious answer is that only one works. It’s the assembled iPhone. A lot of organizations are similar. When I talk to them, they have all the pieces/parts. They have a sales process, they have hired the right […]
Performance Management Friday — Win/Loss Analysis
Win/Loss Analysis is critical in helping us improve our results. But there are a couple of perspectives in win/loss analysis I think are important in driving performance improvement and improving our ability to win — hopefully ultimately just doing win reviews 😉 There are two different perspectives of wins and losses that I’d like to discuss. One is the fairly typical win/loss review that should be conducted with every major opportunity–particularly for every major loss. The other is a broader view of wins and losses–looking at overall trends and patterns across the broad number of opportunities. Win/Loss Deal Reviews: After […]
Order Taker Or Solution Creator?
The other day Seth Godin offered a short post on Sold or Bought. It offered an interesting perspective, but he didn’t go far enough on selling. We can further refine this view in a number of ways. One of the major splits I see is sales people who are really order takers versus solution creators. Order takers focus on their product. They can be very customer service oriented. But the quality of their interaction is very different from a solution creator. In prospecting, they call the customer asking about their use of widgets, their satisfaction with their current widgets and […]