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Making A Difference – Thoughts, Observations and Opinions

This is Dave Brock’s Blog.

It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.

Latest Posts

Those Pesky Details! Making Things Happen

By David Brock | April 5, 2011

My last post, Effective Sales Coaching–Closing The Loop, has generated some interesting feedback.   One of the thoughts that came up is our propensity to plan, talk about new ideas, but our failure to move forward. I encounter this all the time.  Well intended people invest lots of time and energy in coming up with new strategies, great ideas, even action plans with target dates and accountabilities.  Then we go back to do our jobs…. All our good intentions seem to go by the wayside, the momentum of everything else that we have on our plates overtakes us and we fail […]

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Effective Sales Coaching–Closing The Loop

By David Brock | April 3, 2011

Great coaching is one of the highest impact activities a sales manager can undertake.  A key element of the sales manager’s job is developing each person on their team to perform at the highest levels. We struggle with coaching–finding the time, doing it effectively and consistently, developing our own skills in coaching.  Even though we can always improve, increasingly I see managers stepping up to coaching and improving their coaching skills.  However, there’s one piece I see consistently lacking what most sales managers do–it’s follow-up.  Follow up is one of the most important, yet most often not done aspects of […]

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What We Miss About Sales Metrics

By David Brock | April 1, 2011

We’re having a terrific discussion about metrics at Future Selling Institute.  One of the things I’ve realized is there is something missing in the way we think about and leverage metrics. As sales professionals, we’re used to measuring and being measured.  We’re focused on our quota’s and goal attainment.  As sales leaders, metrics are important in analyzing the performance of our teams, people, and organization.  We use metrics to assess performance, and coach improvement.  This is very important, but I think each of us, whether we are individual contributors or leaders miss a key thing about metrics–using them as a […]

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Sales Information Is Not Sales Intelligence

By David Brock | March 31, 2011

I’m a tremendous fan of many of the Sales 2.0 tools.  I think any high performing sales person must exploit these tools to the fullest.  They enable people to magnify their effectiveness greatly, as well as improving their efficiency. At the same time, I really worry about these tools, they beccome crutches and faciliators of stupid behaviors, enabling people to make tragic mistakes at the speed of light.  It’s not the tools I worry about, it’s how sales people utilize them.  Too often, I’m seeing people apply them blindly–with terrible results. Some true–but almost unbelievable stories: Just because It’s On […]

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Is The Profession Of Sales At An Inflection Point?

By David Brock | March 30, 2011

“An Inflection Point is a point on a curve at which the sign of the curvature changes.” “Think of it [and inflection point] as a turning point….This profound change could be positive or negative.” In sales, particularly B2B sales, I think we are at an inflection point.  In the past 100 years, I believe there have only been two other inflection points in sales.  But this one is different than the other two.  For those that recognize it and embrace it, the opportunity can be extraordinary.  For some, missing it will mean failure. Let’s step back a moment.  I believe […]

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The Difference Between Good And Great

By David Brock | March 27, 2011

What’s the difference between good sales people or sales managers and truly great ones?  I guess we can come up with lots of lists, but I think they reduce to one thing.  The truly great sales people and sales manager  always focus on getting better, the good ones are content with being good.  It’s a subtle, but important difference.  It has a profound impact on performance. The great sales people and sales managers are already high performers–but they don’t settle for that, they know they can get better.  They are constantly seeking to learn knew things.  They see every training […]

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