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Making A Difference – Thoughts, Observations and Opinions

This is Dave Brock’s Blog.

It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.

Latest Posts

Happy New Year — A Moment Of Reflection Before We Start

By David Brock | January 1, 2010

Well, it’s 2010, a New Year!  We have put 2009 behind us, and as we are prone to do, forget the lessons we learned or things we discovered. Before rushing into the New Year, take time this weekend to reflect.  Do a couple of things to inspire yourself: Read Seth Godin’s eBook:  What Matters Now.  It’s a great collection of short articles on all sorts of different perspectives.  It’s great food for thought as you think about what you want to achieve for the new year. Then take the time to think about how you can Make A Difference.  My […]

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Thank You And Best Wishes For 2010!

By David Brock | December 30, 2009

The New Year is around the corner.  Before we launch into the New Year, forgetting 2009, I want to take a moment to thank my readers.  Sometimes, when I write, I wonder if anyone is reading, and if I am making a difference.  Thanks to your graciousness and generosity, I never have to wonder long. I get hundreds of comments and emails commenting on my various posts.  At times, it’s disagreement–I actually like those.  It gives me a chance to rethink things and consider different points of view.  There are others, those of you who offer better insight into an […]

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A Year Of Change, The Work Is Just Starting

By David Brock | December 24, 2009

(The article before was originally published in my Newsletter.  I got so many comments on it, I thought I would share it with you and invite your comments) The last thing any of you want at the end of the year and during this Holiday season is a long update from me.  I’ll try keep this short.  My main purpose is to thank each of you for following this update, your feedback and great support!  I continually get great comments, they mean a lot to me. A Year Of Change: A year ago, I think all of us were reeling, struggling […]

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March Madness, I’m Getting Ready!

By David Brock | December 24, 2009

(This was originally published on 12/16 in Sales Bloggers Union:  March Madness, I’m Getting Ready) NCAA Basketball has a tremendous impact on my schedule starting now.  I’m looking at the schedule, kind of planning my time backward.  According to the NCAA Basketball site, final selection is on March 14, Opening Round Game is March 16, Fourth Round Completes on March 28 and the final four on April 3rd and 5th. I’m getting my schedule ready in anticipation.  I think of the teams–all aiming to be part of March Madness.  Actually, they started months ago in their training.  Their seasons are […]

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A Rarely Tapped FREE Sales Development And Training Resource

By David Brock | December 15, 2009

I’ve been working with a team of outstanding Sales Enablement professionals for a large software company, we’re  working with them in launching a major new product.  One of the brilliant things they have done is to use the functional executives and other people in their own company to help the sales people better understand what drives similar people at their customers. Let me back up and explain.  The target customers for my client’s sales teams are the IT executives and managers in their customers.  The sales enablement team wanted to show the sales people they needed to connect with the […]

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Lead Nurturing Or Harassment?

By David Brock | December 15, 2009

I normally don’t write about things like lead nurturing, choosing to leave that to real experts like my friend Ardath Albee, however I need to rant—I’m just tired and pissed off. It seems the Holiday Season and the New Year bring out the worst behaviors in marketers.  I’m getting daily emails and close to daily snail mails from some of my previously “trusted suppliers.”  Let me be clear, I know I will get a lot of offers that I just don’t won’t–junk mail (real or electronic).  It’s just a part of the “paper the world” philosophy that we too many […]

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