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Making A Difference – Thoughts, Observations and Opinions

This is Dave Brock’s Blog.

It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.

Latest Posts

“Do Or Not Do, There Is No Try”

By David Brock | June 16, 2020

I’m dating myself with this quote from that master philosopher, Yoda. This goes back to the first Star Wars movie in 1977 (Of course, I was in kindergarden at the time 😉 I’m stunned by the number of sales people that don’t understand the principle. Everyday, I encounter sales people who are very busy. They are working very hard to get what they get. The problem is, what they are getting is far short of their target and goals. I ask them, “What are you doing to close the gap to your goal?” The response, usually, “I’m doing everything I […]

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Outsourcing Coaching….

By David Brock | June 15, 2020

It started as an intriguing call. The VP of Sales called to ask for my help, “I need you to coach my people.” I started asking my normal questions, “What’s going on with them, what are the areas they need the most help in, how is this impacting their performance, what behaviors to you want to see, why is this important to them, why is it important to you…….” I went on, “Are there specific skills you are looking to develop? Is there a specific program or initiative in which you’d like to focus?” The VP of Sales stopped me. […]

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The Future Of Sales Is Virtual…..

By David Brock | June 15, 2020

It seems the pandemic has created a new future for selling. Apparently, it’s virtual. According to so many, we’ve discovered that we can accomplish so much more through Zoom, Teams, Skype or any number of video conferencing platforms. While there will be a need for face to face, it will be the smallest part of the customer engagement process. While these virtual technologies are powerful and will get more powerful, I don’t know that we can define the future of selling as virtual–or that it’s reasonable to define the future of anything in terms of a technology. It’s clear that […]

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The Continuing Education Of A Privileged White Male

By David Brock | June 14, 2020

As are so many, I’m astounded, horrified, ashamed, saddened, and angered by the events of the past weeks. Several weeks ago, I felt compelled to write, to express my outrage. I shared the initial article with a number of friends, many black, some women, several different nationalities/religions. Fortunately, a few friends called me. They said it was “OK.” One was so honest to say, “Dave, nothing is wrong, I’m glad you are taking a position, but it’s not your best work.” Everyone said, “Dave, you need to educate yourself.” I discovered how little I knew. Intellectually, I could understand the […]

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Where’s The Puck Going?

By David Brock | June 11, 2020

“I skate to where the puck is going to be…” It’s a quote attributed to Wayne Gretsky about what differentiated his style of play from other hockey players. It’s old, after all, Gretsky retired in 1999. It’s tired, the metaphor has been applied to so many things–I’ve used it in different contexts in many past posts. But it’s still useful. Particularly, as we look at organizational and go to customer strategies in the middle of the pandemic and the worst global economic downturn most of us have experienced. It’s interesting to see the various mindsets and approaches around what to […]

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Knowing Your Numbers

By David Brock | June 11, 2020

I’m always stunned by the number of sales people and leaders that don’t know their numbers. By that, I mean the numbers that help them understand the leverage points in driving performance. Some readers will push back, “I know my quota and the revenue I produced…I know what I have to do each month, quarter!” Those are important numbers, but not very useful in managing performance. They are, ultimately, the numbers we produce by effectively managing performance. Sadly, most managers just pay attention to those numbers and when they aren’t being achieved their universal strategy for addressing that problem is […]

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