Category: Innovation

Does Your View Of Value Limit You And Your Customers?
Posted on March, 2016

Value is one of those $25 words everyone talks about. We all want to talk about … [Read more...]

February 25, 2016 by David Brock 3 Comments

As sales people, we know the “why” is very important in probing our customers. … [Read more...]

February 17, 2016 by David Brock 1 Comment

You have a huge deal, it's the biggest one you've ever had, it's huge for your … [Read more...]

Content marketing is going to save the world! Customers will let their fingers … [Read more...]

February 16, 2016 by David Brock 4 Comments

We have a lot of ideas about power and influence. Too often, they are wrong and … [Read more...]

February 11, 2016 by David Brock 8 Comments

As a kid, I recall many of our family vacations involved long drives to some … [Read more...]

February 11, 2016 by David Brock 1 Comment

Customer centricity has been one of the hot buzzwords for at least the past … [Read more...]

I read a fascinating HBR Article, "How More Accessible Information Is Forcing … [Read more...]

Complete the sentence, "The purpose of selling is to......." When I ask sales … [Read more...]

As we approach the end of the year, there's always a huge intensity of … [Read more...]