Category: Innovation

The Intersection Of Seth Godin And Challenger And Insight Driven Sales
Posted on September, 2015

For some time, I've had the famous Jack Nicholson/Tom Cruise scene in "A Few … [Read more...]

September 4, 2015 by David Brock 5 Comments

Hopefully, there is an enterprising entrepreneur who will read this post and do … [Read more...]

Actually, this might be applicable to virtually any professional article or book … [Read more...]

My article, How B2B Customers Make Decisions, sparked a lot of discussions in … [Read more...]

As sales and marketing professionals, we are supposed to help our customers … [Read more...]

I've written, often, about the importance of understanding why our customers are … [Read more...]

I spend a lot of time in group meetings or 1 on 1's with sales people trying to … [Read more...]

A reader asked how to overcome individuals' and organizational fear of … [Read more...]

Everyone is enthralled with content these day--Thankfully! Content's not new, … [Read more...]

As sales people, we get frustrated with customers that are slow, reluctant, … [Read more...]