Category: Innovation

What Are You Helping Your Customers Discover?
Posted on April, 2014

As he consistently does, Seth Godin has captured the crux of Insight based … [Read more...]

"Only The Paranoid Survive" was written years ago by Andy Grove, then Chairman … [Read more...]

February 24, 2014 by David Brock 5 Comments

Trying to close a sale when a customer has no sense of urgency is like pushing a … [Read more...]

We are anxious to meet with customers to tell them all about our products and … [Read more...]

February 13, 2014 by David Brock 7 Comments

I love my Fitbit! Actually, I have several devices that measure my performance … [Read more...]

January 26, 2014 by David Brock 1 Comment

Data shows 53% of customer loyalty is a result of their personal experiences in … [Read more...]

We all struggle to change, to do new things, to grow, to implement new … [Read more...]

December 30, 2013 by David Brock 2 Comments

It's that time of year. For many organizations, it's the finish of the old year … [Read more...]

In simplifying our communications, we tend to isolate topics. It's easier to … [Read more...]

December 17, 2013 by David Brock 3 Comments

Often, both we and our customers seem to rush through the buying process. … [Read more...]