Category: Transformation

"One Size Fits All....."
Posted on February, 2021

Each of our customers' strategies, goals, priorities, culture, and values are … [Read more...]

February 10, 2021 by David Brock 1 Comment

Recently, I've been trying to shift my own thinking and vocabulary about buying … [Read more...]

I was speaking to a great group on Sensemaking today (Thanks Reggie and Tom for … [Read more...]

Increasingly, we are learning the key to our success, as sales people, is to be … [Read more...]

A few days ago, I wrote, Selling Is A Human Process. It generated a lot of … [Read more...]

We are surrounded by complexity--in our business, in our communities, in our … [Read more...]

In the past 10 years, we've done everything we can to take the "human" out of … [Read more...]

January 19, 2021 by David Brock 1 Comment

We focus a lot of our sales enablement and related efforts on making our … [Read more...]

I'm sure you are victim of the kind of email and social outreach I get. What … [Read more...]

We set ourselves up for failure, we set our customers up for failure when we … [Read more...]