Category: Transformation

Thinking About PLG
Posted on June, 2022

June 19, 2022 by David Brock Leave a Comment

I'll confess, upfront, that I'm skeptical, perhaps even a little cynical about … [Read more...]

"Appealing To Everyone Means You Appeal To No One!"
Posted on June, 2022

June 16, 2022 by David Brock Leave a Comment

This morning I had a fascinating conversation with a CMO for a very large … [Read more...]

The Great Customer Resignation
Posted on June, 2022

June 6, 2022 by David Brock 1 Comment

I recently read an article about the coming Great Customer Resignation. The … [Read more...]

Why Common Sense Isn't So Common
Posted on May, 2022

May 31, 2022 by David Brock Leave a Comment

I'm re-reading a stunning series of posts Charlie Green wrote several years ago. … [Read more...]

Buying Is Broken! What's This Mean For Selling?
Posted on May, 2022

May 23, 2022 by David Brock 2 Comments

Report after report tell us that buyers are failing in their mission to solve a … [Read more...]

We Know About The "Digital Buying Journey," But What Does This Mean About Digital Trust?
Posted on May, 2022

May 19, 2022 by David Brock Leave a Comment

We know trust is important in all our relationships. We know that trust is … [Read more...]

Sales Enablement, The Sound Of One Hand Clapping
Posted on May, 2022

May 17, 2022 by David Brock 4 Comments

Again, I have to start this post with an apology. I'm a huge fan of sales … [Read more...]

Enabling Our Customers To Feel Good About Themselves And What They Are Doing
Posted on May, 2022

May 15, 2022 by David Brock Leave a Comment

I wrote, People Buy From People, focusing on the importance of human based … [Read more...]

Gaining Consensus, "Yes?" "Meh.." "No?"
Posted on May, 2022

May 12, 2022 by David Brock Leave a Comment

We know that complex B2B decisions are driven by consensus. The days of "the … [Read more...]

"People Buy From People....."
Posted on May, 2022