Mindshare is top of mind(so to speak) in most marketing and sales … [Read more...]
Category: Transformation
Category: Transformation
Competing For Mindshare Or Meaningshare
Complexity Is Just An Excuse Posted on June, 2013
There is no question, our worlds are very complex. The challenges our customers … [Read more...]
Our Success Is Based On The Misery Of Our Customers! Posted on June, 2013
OK, maybe misery is too dramatic, but at its core, unless our customers are … [Read more...]
Who Is The Customer? Posted on June, 2013
Some of you are scratching your heads. What's Dave getting into? Aren't … [Read more...]
Buyer Verified Forecasts Posted on June, 2013
Imagine a world of accurate sales forecasts. Imagine prospects relieving sales … [Read more...]
How Do You Make Money? Posted on June, 2013
How Do You Make Money? This question, and it's variants, is probably the single … [Read more...]
Hanging Out Where Our Customers Hang Out Posted on June, 2013
I've been writing a several posts about social technologies and social selling … [Read more...]
Buying Is A High Risk Job! Posted on May, 2013
In my post, "Solving Our Problems," Tim Foster reminded me of something the … [Read more...]
Solving Our Problems Posted on May, 2013
I've been having trouble with a sales person. He's someone I've done business … [Read more...]
Questions We're Afraid To Ask Posted on May, 2013
We all have them, Questions We're Afraid To Ask. They're obvious, but we're … [Read more...]
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