In past posts and writing, I've taken a pretty strong stance on how the concept … [Read more...]
Category: Transformation
Sell Using Value Propositions
How To Form Selling Partnerships That Really Work Posted on July, 2008
The July/August issue of Selling Power magazine has several interesting articles … [Read more...]
What Did You Sell That For? Posted on July, 2008
In the mid 80's, as a young manager in IBM, I was meeting with IBM's then Vice … [Read more...]
Globalization---Imposing Our Standards Posted on April, 2008
We work with many organizations in globalization. One of the most common things … [Read more...]
Focus On Your Customer's Need To Buy! Getting Personal With Your Customer. Posted on February, 2008
We have spent years getting sales professionals and organizations trying to … [Read more...]
Truth In Advertising -- Do You Really Believe The Value You Produce? Posted on January, 2008
I just got an email inviting me to yet another networking site. This was an … [Read more...]
The Real Essence Of Strategy Posted on January, 2008
Oren Harari has a great post in his blog on the Real Essence Of Strategy. Simple … [Read more...]
It's the Message, Not Messaging Posted on November, 2007
We're all inundated with emails, messages, and other forms of communication. To … [Read more...]
If All Else Is Equal, Price Wins! Posted on September, 2007
Duuuugh! What a great observation on the obvious---"If all else is equal, price … [Read more...]
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