We misunderstand the concept of friction in sales and marketing. At least we … [Read more...]
Sensemaking, Selling To Customers In The Chaotic Domain
This post is the seventh in my series on Sensemaking. It's been a long and very … [Read more...]
Replacing The Sales Funnel With The Sales Flywheel
Recently, I reread an article by Brian Halligan, Replacing The Sales Funnel With … [Read more...]
Sensemaking, Selling To Customers In The Complex Domain
This post is the sixth in my series on Sensemaking. For links to the other … [Read more...]
Marketing Success, It’s All About The “Open?”
Over the past couple of days I've had an "interesting" exchange with a … [Read more...]
Sensemaking, Selling To Customers In The Complicated Quadrant
This post is the fifth in my series on Sensemaking. For links to the other … [Read more...]
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