Recently, I was reading a particularly vile conversation thread. Inevitably it … [Read more...]
Great Selling Is Like Great Music
Over the weekend, my wife and I had the opportunity to go to a couple of … [Read more...]
Sensemaking: Selling To Customers In The “Simple Quadrant”
This post is the fourth in my series on Sensemaking. For links to the other … [Read more...]
Sensemaking: A Framework For Making Sense
Preface: This is the third article in my series on sensemaking, for links to … [Read more...]
Sensemaking, The Foundations
This is the second article in my series on Sensemaking. For links to all the … [Read more...]
Sensemaking, The Big Issue Facing Both Our Customers And Us
As we look at the world that surrounds us, we are confronted within increasing … [Read more...]
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