It's probably hard to conceive of a sales guy, like me, using a multi-syllabic … [Read more...]
Knowing More Than Our Customers
I get disturbed by much of the hyperbole around Insight Selling and Teaching Our … [Read more...]
The Essence Of Selling
A thoughtful commenter recently started a comment with, "The essence of … [Read more...]
What Is Your Customer Trying To Achieve?
Too often, both we and our customers get so caught up in activities that we lose … [Read more...]
“Problem Talking” Is Not “Problem Solving”
As sales people, we build the greatest value for our customers by helping them … [Read more...]
Shifting Our Perspectives
Sometimes I talk to frustrated sales people, "All you say is we've got to give … [Read more...]
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