I wrote, The Arrogance Of Creating Value For The Customer. Most of the time … [Read more...]
Leading With The Problem?
I was involved in a twitter discussion. The following question was posed, "When … [Read more...]
Understanding Your Customer’s Needs And Requirements
In my formative years in selling, one of the key things I learned was to … [Read more...]
The Arrogance Of “Creating Value For The Customer”
We, and I, are sloppy in our language, at times, particularly when we speak of … [Read more...]
Cold Calling, Alive And Kicking!
Cold calling is alive---at least when you look at the number of posts … [Read more...]
Turn Up The Volume, I Can’t Hear You!
It seems we've become consumed by volume! Just look at the so many of the blog … [Read more...]
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