Brent Adamson wrote an outstanding HBR article on "Sensemaking For Sales." It's … [Read more...]
DIGITAL transformation Or digital TRANSFORMATION
You can't look at anything in sales, marketing, even business without … [Read more...]
What Got Us Here Won’t Get Us To Where We Need To Be
Part of what enables us to achieve is our experience and past success. Stated … [Read more...]
Making “The Number” May Not Be Enough!
I was meeting with the executive team of an organization. They were proud, as … [Read more...]
Sales And Marketing Alignment Or Integration?
I wonder if we need to rethink our concepts of sales and marketing and how we … [Read more...]
Being A Buyer Is A Foreign Concept To Customers
As sales people, we know what our job is. We have to generate revenue through … [Read more...]
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