No, I'm not making a political statement about our agricultural sector. Farmers … [Read more...]
Your Forecast Is Not About The Numbers!
Let's try a thought experiment. Imagine you are a VP of Sales. You see … [Read more...]
What Market Narrative Are You Shaping To Help Your Customers?
The pandemic is impacting everyone and everything in profound ways. Few of us … [Read more...]
What’s The Purpose Of A Pipeline Review?
I sit in dozens of pipeline reviews. They all tend to have the same format, … [Read more...]
Acting On Purpose
"Purpose" is a foundational principle for success, yet we pay little attention … [Read more...]
Who Is Your Customer?
Knowing our customers, focusing on defining who they are, what they are trying … [Read more...]
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