About 6 months ago, I became obsessed with both the concept and power of making … [Read more...]
Silo-Busting, We Have To Look Outside Our Own Functions/Silos!
The poet, John Donne, wrote, "No (wo)man is an island, entire of itself; every … [Read more...]
We Need To Stop Our Fixation On Buyer Journeys
Recently, I participated in a discussion on "the buyers journey." In some ways, … [Read more...]
Structure Isn’t Strategy…..
In a recent conversation, a colleague made a very astute observation, "Structure … [Read more...]
Getting What You Get Or Getting What You Want?
Over the past several weeks, I've been sitting in a number of pipeline and deal … [Read more...]
Metric Fixation
We are consumed by metrics. We measure everything--Activity levels, … [Read more...]
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