You've finally gotten a meeting with that key executive. It's taken weeks to … [Read more...]
The Customer Designs Their Own Customer Experience
We spend a lot of time talking about customer experience design. There is some … [Read more...]
Exchanging Value
The discussions revolving around my post, Moving From Value Creation To Value … [Read more...]
What’s Quality Have To Do With Sales And Marketing?
Quality is a word I almost never hear in a discussion about selling. Sure, … [Read more...]
Connecting The Dots, Can You Do It For Your Customer?
There's a huge amount of "wisdom" about calling at the top. At times, I think … [Read more...]
Are You Prepared To Have A Customer-Specfic Conversation?
Insight is the word of the year. We are all being trained in providing … [Read more...]
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