I write a lot about being customer focused, about helping customer identify new … [Read more...]
Sitting On The Customer’s Side Of The Desk
Not long ago a sales person called be with an idea that I thought was … [Read more...]
Customers Don’t Know How To Buy!
One of the biggest mistakes sales people make is overestimating their customers’ … [Read more...]
Dear Mr. Customer: I Try Hard To Be A Great Sales Professional……
Last week, I met with a sales team I’d been coaching on a large opportunity. … [Read more...]
Buyer Persona’s — A Great Starting Point For Sales!
I'm a tremendous fan of Buyer Personas*. Anyone who isn't leveraging this … [Read more...]
Are We UnderPerforming Our Potential?
Last month's Harvard Business Review focus on, of all things, Failure. One of … [Read more...]
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