As sales and marketing people, the concept of "Value Proposition" has become … [Read more...]
“How Will This Initiative Be ‘Gamed'”
I spend my time with clients thinking about and implementing major change … [Read more...]
Value Is A Mystery…..
Our websites are filled with content about our 'unique value propositions," … [Read more...]
Creating Places Where People Want To Work
A new word/concept is creeping into my vocabulary, "The Great Resignation." I … [Read more...]
On Qualifying!
Qualifying our prospects/customers is critical for sales people. We want to … [Read more...]
“Selling Internally,” Driving Transformation
We tend to think differently about our behaviors in engaging customers and … [Read more...]
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