I wrote, Customer Retention-Different Approaches, the other day. It stimulated … [Read more...]
Mass Customization, Creating “Markets Of 1”
In 1999, Joe Pine published a fascinating book, Mass Customization. It focused … [Read more...]
Customer Retention, Different Approaches
Customer retention is a critical issue. Wisdom (and data--thought it's not at … [Read more...]
10,000 Hours To Mastery — Or A Good Start
I’m a real fan of Malcolm Gladwell’s Blink. One of the most impactful parts of … [Read more...]
“How Much Does That Cost?”
A natural question customers always ask is, "How much does that cost?" … [Read more...]
Walking Away
My post, "But Your Price Is Too High," has spawned dozens of comments. One of … [Read more...]
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